Direct mail marketing and online marketing or e-marketing two contrasting strategies adopted by marketers who want to promote a product. Both forms of marketing have their own advantages and disadvantages.
Direct mail marketing also led to a huge waste of resources and contributes to environmental pollution.
The amount of paper used in this campaign is quite large, which means more trees are cut down for the sake of sending mail. Mail marketing campaign depends on a number of factors that must be carefully considered in order to contribute to their success. You can get to know more about benefits of direct mail campaign via an online search.
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The advantage of direct mail campaigns is that they produce a higher number of leads when compared to other marketing techniques. There is always a return on investment and payback sometimes far exceeds the investment. Mail campaign to lend a personal touch and hence still retains considerable popularity.
Email-based marketing has lost its popularity over the years and has quickly come to be regarded as disadvantages to using the internet.
Most popular email providers filter out junk or spam mail that is sent to the user's email address. Even if it is a genuine advertisement email that the user has subscribed, it will automatically be screened along with spam. There is a very small chance that the recipient will actually read the email.